home Business Book Review - Made to Stick

Want more success?  Then Keep Learning!!!Studies have repeatedly shown that the most successful business owners are those who are constantly learning new ideas.  The good news is there are lots of great business books out there - the challenge for most of us is finding the time to actually read them.That's where Aspire's Business Book Reviews come in.  This is going to be a regular event where you will be able to pick up the key ideas and themes from a great business book...and get some ideas on how to start applying those to your business right away.And the best part?  You don't even need to read the book!  We'll cover the key points, have a great group discussion and get you on your way.  You'll walk out with a several page summary, some new knowledge and introductions to like minded business owners and professionals who also want to learn and be successful!It's kind of early - but we'll have coffee and breakfast for you and you'll be on your way, smarter, happier and better looking than you were before (well at least smarter and happier).  We guarantee it! This Month's Book - Made To StickIn my opinion, the heart of business success in today's world revolves around communication.  If you can't communicate to potential clients (marketing and sales) or to your employees (management and leadership) you're not going to make it very far.  However if you can get your points across, you can write  your own ticket!And that is the real magic behind Made To Stick.  It's a book about taking your great ideas and applying some science to them so that people 'get' them.  Why Some Ideas Survive and Others DieThe Heath brothers (Chip and Dan) have used their academic backgrounds and approach to develop a thorough but practical guide on what it takes to make an idea sticky.  In fact they've identified 6 key traits that you can leverage as you think through the ideas that you want to share.  All in all, it's a powerful and entertaining book that will have you thinking right out of the box!Even better than just reading the book is getting a chance to discuss it with other business owners...and that's what Business Book Reviews are all about!Here are a few comments from previous Business Book Reviews:“I thought this was extremely valuable.  It was very inspirational and my head is already spinning with ideas and things I want to implement.”"I've had the opportunity to attend many events and this was one of the more informative and relevant one's I've attended. The book had some great information, however your insights and the way you presented the material were even more helpful. I have to be selective on how I spend my time and this was a great investment."“This really added a dynamic to the way I would have been able to think about and comprehend the material on my own.”You'll get a lot out of reading Made To Stick...you'll get even more by joining into the Business Book Review discussion!  Guaranteed! Who Should Attend?Business leaders and professionals who have a need to keep learning, but don't have the time nor the inclination to read...or just realize they will get even more out of the discussion of the material than just reading it (i.e. a lot of smart people we know)!  How does it work?We'll keep it simple - come in at 8:00, Aspire will provide breakfast (something tasty - bagel, pastry, kolache...) and some coffee and we'll get rolling.  You'll have a few minutes to meet the other attendees and then we'll dive into the review and discussion of the book.  About 1/2 the time will be spent covering the key ideas and the other 1/2 will be more of a group discussion.We're limiting the group size to 20, small enough so everyone can participate, but large enough to have a lively exchange with lots of different viewpoints and ideas.We'll close on time and get you on with your day, secure in the knowledge that you know now more...and will be more successful. Complete GuaranteeIf for any reason you don't feel like you learned at least a couple of useful new ideas, then you will get a complete and cheerful refund...and get to keep your summary! Come Join Us - we look forward to seeing you.
Axcet HR Solutions Offices (4th floor conference room)
Lenexa KS
Literary & Books Conferences & Tradeshows Sales & Retail
Thursday, December 13 @ 8:00 am

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