- The upcoming KC/IABC’s monthly luncheon focuses on connecting brands and consumers through lifestyle marketing in a presentation by Mike Goff, Chief Marketing Officer at Premier Sports Management. The luncheon take place at 11:30 a.m. Thursday, January 17, at Brio Tuscan Grille on the Country Club Plaza. When the FIFA World Cup, the world's largest sporting event, came to the United States in 1994, Mike Goff led Sprint's efforts to utilize international soccer as a platform for establishing the Sprint brand internationally, and building business and consumer loyalty domestically. Attend KC/IABC's January professional development luncheon to learn how Goff led a team that used this international platform to build Sprint's business and establish a roadmap for how the company used lifestyle marketing, both at a national level as well as locally, and with sports, entertainment and media properties. Learn more at http://kc.iabc.com/calendar/. Both members and non-members are welcome. KC/IABC is an association of local communications and includes approximately 200 members. The organization is IABC's 2012 International Chapter of the Year.
Brio - Country Club Plaza
Kansas City MO
- Business & Networking
- Thursday, January 17 @ 11:30 am
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