home Business Book Review - To Sell is Human

Want more success?  Then Keep Learning!!!Studies have repeatedly shown that the most successful business owners are those who are constantly learning new ideas.  The good news is there are lots of great business books out there - the challenge for most of us is finding the time to actually read them.That's where Aspire's Business Book Reviews come in.  This is going to be a regular event where you will be able to pick up the key ideas and themes from a great business book...and get some ideas on how to start applying those to your business right away.And the best part?  You don't even need to read the book!  We'll cover the key points, have a great group discussion and get you on your way.  You'll walk out with a several page summary, some new knowledge and introductions to like minded business owners and professionals who also want to learn and be successful!It's kind of early - but we'll have coffee and breakfast for you and you'll be on your way, smarter, happier and better looking than you were before (well at least smarter and happier).  We guarantee it!This Month's Book - To Sell is HumanAccording to the US Bureau of Labor Statistics, 1 in 9 of us are officially in Sales.  However the real truth of the matter is that the other 8 out of 9 of us is also in sales - or at least have the responsibility of moving others (which is the same thing).  Whether you're trying to close a deal, secure a partner, get your kid to study or get a patient (or client) to take action - you are selling something.  And for many of us, that's an uncomfortable idea.Daniel Pink's newest book does a great job explaining why we're all actually in sales and how the traditional sales approach no longer works.  The good news is that he also shares the formula for what does work today and it doesn't require you to act like you sell used cars.The Surprising Truth about Moving OthersPink is the author of two other great books - 'A Whole New Mind' and 'Drive', and like in those books he does a fantastic job of marrying research and science in this case to paint a clear picture on the why and how of selling.  In addition to a lot of insight on perceptions of selling and why selling has changed, most of the book dives into a whole new framework for successful selling, including tips and exercises to help you get better.Some counter-intuitive findings:  Extraverts DON'T make the best salespeople, successful sales is all about problem solving and listening (not talking) and he outlines a new set of ABCs for selling.  It's no longer Always Be Closing, instead it's Attunement, Buoyancy and Clarity...not as catchy, but way more effective!As a business owner or a business professional, you need to be effective at selling (your ideas or products) and this book will help you look at that in a whole new way.  It's a great book and well worth your time.  Even better than just reading the book is getting a chance to discuss it with other business owners...and that's what Business Book Reviews are all about!Here are a few comments from previous Business Book Reviews:“I thought this was extremely valuable.  It was very inspirational and my head is already spinning with ideas and things I want to implement.”"I've had the opportunity to attend many events and this was one of the more informative and relevant one's I've attended. The book had some great information, however your insights and the way you presented the material were even more helpful. I have to be selective on how I spend my time and this was a great investment."“This really added a dynamic to the way I would have been able to think about and comprehend the material on my own.”Once you accept the idea that we are all in Sales...and it doesn't have to be sleazy or pushy, the next obvious step is to learn how to sell more effectively.  This book has great ideas that will make you more effective across all parts of your life.  You should read To Sell is Human...but you'll get even more out of it by joining into the Business Book Review discussion!  Guaranteed! Who Should Attend?Business leaders and professionals who have a need to keep learning, but don't have the time nor the inclination to read...or just realize they will get even more out of the discussion of the material than just reading it (i.e. a lot of smart people we know)!  How does it work?We'll keep it simple - come in at 8:00, Aspire will provide breakfast (something tasty - bagel, pastry, kolache...) and some coffee and we'll get rolling.  You'll have a few minutes to meet the other attendees and then we'll dive into the review and discussion of the book.  About 1/2 the time will be spent covering the key ideas and the other 1/2 will be more of a group discussion.We're limiting the group size to 20, small enough so everyone can participate, but large enough to have a lively exchange with lots of different viewpoints and ideas.We'll close on time and get you on with your day, secure in the knowledge that you know now more...and will be more successful. Complete GuaranteeIf for any reason you don't feel like you learned at least a couple of useful new ideas, then you will get a complete and cheerful refund...and get to keep your summary! Come Join Us - we look forward to seeing you.
Axcet HR Solutions Offices (4th floor conference room)
Lenexa KS
Literary & Books Conferences & Tradeshows Sales & Retail
Thursday, February 28 @ 8:00 am

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